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In order to consider a Gymboree Play & Music franchise opportunity, a candidate must have a net worth (current value of all assets minus debt) in the range of $100,000 to $270,000 USD. At least $50,000 to $90,000 of that amount must be in liquid assets.

Do you meet these requirements?

Why Gymboree Play & Music

We’ve honed our expertise and sparked play and a love of learning with millions of children and parents — over and over — 40 years, 40 countries, 800 locations.

Our franchisees come from all walks of life, but they share a common passion for running their own business and for helping young minds develop. Running a Gymboree Play & Music franchise requires many things and we will train you in required disciplines to help you succeed. Owning a Play & Music franchise(s) is both challenging and personally fulfilling.

Learn More About Us >

What do our successful franchisees have in common?

They are hands-on! They share a genuine interest in early child development and education.

Appreciate the benefits of entrepreneurship. They are natural leaders who thrive in challenging situations and possess strong operational and managerial acumen.

Leverage the training, resources and ongoing support of the GPM community, corporate office, and brand stakeholders.

Possess the ability to effectively present and market the Gymboree Play & Music brand standards.

Financial Requirements

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To Qualify

$100,000 - $270,000

$100,000 - $270,000 in net worth per location, with at least
$50,000 - $90,000 of that amount in liquid assets.

Franchise Fee

$35,000 - $45,000

$35,000 - $45,000 initial franchise fee for the first franchise award, based on chosen model. (A transfer fee applies in lieu of the Franchise Fee, for resale locations.)

Total Investment

$105,000- $387,460

$133,000 - $387,460: Full-sized, 2-room Play & Music center, with playfloor size options.
$105,000 - $244,800: Single room Play & Music center, with playfloor size options.

See Available Opportunities

We currently have franchise opportunities available, including
new market areas, as well as resale locations. To review, please
view the list.

View the List

Our Process

Our Process Details >

Step 1


Request information. Get Started. You will be asked to provide your contact details, high-level financial qualifications, plus your market area of interest. Your inquiry helps us determine our best response to your request for information.

Step 2


Complete and return Application and Confidential Financial Statement.

Step 3

Review our disclosures

Upon receipt, we will review your application to assess your qualifications to become a franchisee. If pre-approved, we will provide you with a Candidate Package including our FDD (Franchise Disclosure Document) and NDA (Non-disclosure/confidentiality agreement). Plan to review the disclosures with your Play & Music representative.

Step 4

Contact our franchisees

a. Phone meeting with Play & Music representative
b. Speak with at least 3 operating Play & Music franchisees
c. Visit an operating location

Step 5

Meet our team

a. Confirm date for Discovery Day meeting at corp office in San Francisco
b. Attend Discovery Day to review FDD, market, etc.
c. Mutual agreement to proceed with franchise purchase

Step 6

Initial franchise training

a. Review and sign franchise agreement
b. Submit franchise fee
c. Attend 8-day IFT (Initial Franchise Training) at corp office

Our Franchisees’ Stories

Hear What They Have to Say >

I’m Tami, and I’m the owner of Gymboree Play & Music of Lafayette. I took over my site in June 2018, and I’ve loved it ever since! Don’t get me wrong -- I have my tough days. But I love what I do, and I love being around so many families, who in so many ways, remind me a lot about myself when I had my babies. It’s just so great for me to see so many families, so many moms, dads, grandparents, caretakers, getting together, making connections. It’s seriously my favorite things to hear families make plans to meet up later, or walk out and say “ok see you at Friday’s class” or “see you at the zoo tomorrow!” It’s just the best… Read More

Tami Shaffer
Franchisee of Lafayette, CA